Privacy Policy

This Privacy Policy explains how Product Minded (“we”, “us”, or “our”), a UK-based company, collects, uses, and protects information when you use Eloise, a decision-support web app (the “Service”). By using the Service, you consent to the practices described in this policy.

We aim to be transparent, respectful, and minimal in our data practices. If you have any questions or concerns, feel free to contact us at enquiries@product-minded.co.uk.

What Data We Collect

• Voting activity: Your responses to pairwise comparisons (e.g., which option you prefer).
• Session data: Anonymized device/session identifiers for vote tracking.
• IP address: For basic fraud prevention and regional analytics.
• Submitted content: If you create a decision, we store the question, options, and metadata (e.g. timestamp, slug).

How We Collect Data

• When you use the app to vote or create a decision
• Automatically through server logs and cookies
• Via our infrastructure providers (see below)

How We Use Your Data

Your data is used only to provide and improve the functionality of the Service. Specifically, we use it to:

• Store and display voting results
• Detect and prevent abuse or vote manipulation
• Understand broad usage patterns (anonymously)

How We Store and Protect Your Data

Data is stored using Supabase (a PostgreSQL-based cloud service) and hosted on infrastructure located in the UK, EU, and USA. We use Vercel to serve the frontend.

We apply reasonable technical and organizational measures to protect your data. However, no system is completely secure, and you use the Service at your own risk.

Third-Party Services

We use the following providers to operate our platform:

• Supabase: Data storage and API services
• Vercel: Hosting and edge functions
• Optional analytics: We may use lightweight analytics to understand usage patterns without identifying individuals

Cookies and Tracking

We aim to minimize the use of cookies. Any cookies used are strictly necessary for site functionality (e.g. session persistence or rate-limiting).

We do not use advertising cookies or cross-site tracking.

How Long We Keep Your Data

We keep data only as long as needed:

• Decisions and votes are retained to power the Service
• Inactive or obsolete data may be deleted over time
• Data flagged for abuse may be kept longer to prevent repeat violations

Your Rights

In accordance with GDPR regulations, you have the right to:

• Request access to your personal data
• Request deletion of your data (where applicable)
• Object to data processing or request data portability

To exercise any of these rights, please contact us at: enquiries@product-minded.co.uk

Changes to This Policy

We may update this policy occasionally. If we do, we’ll post the updated version on this page. Continued use of the Service indicates acceptance of the new terms.

Contact

If you have questions or concerns about this policy, you can reach us at: enquiries@product-minded.co.uk